In this blog, we are going to cover a 360° view of what digital marketing is, its advantages and disadvantages, and a little about the platforms as well.
Let’s start from the very basics.
What is Digital Marketing?
Any marketing initiative that goes on leverage online media as well as the internet through connected devices like mobiles, home computers, or (IoT) that is the internet of things. The most common digital marketing initiatives are usually around distributing a brand message with the help of search engines, applications, social media, email, as well as websites.
In the times we live in today, digital marketing is often focused on reaching a customer with increasingly conversion-oriented messages. This happens across many channels, as and when they keep moving down the sales funnel. In an ideal scenario, marketing teams are able to track the role of each of these messages as well as/ or channels that played a role in reaching their ultimate goal.
Here is a list of digital marketing assets that come in handy:
- Social Media Profiles
- Branded Logos, Images, or Icons
- Images and Video Content
- Reviews and Customer Testimonials
- Blog Posts, as well as, eBooks
Why is Digital Marketing crucial in this age?
There is no hiding that digital marketing and digital marketing agencies are on the rise like crazy. It genuinely surpassed the spending on traditional marketing in 2019 for the first time ever. The only reason for this is due to consumers being increasingly present on online channels everywhere. When it comes to tech advancements like AII as well as machine learning, marketers are all over better equipped with the marketing techniques needed to reach consumers on their digital devices at just the perfect moment. On the other hand, when we talk about traditional marketing methods, they had to be planned as well as placed well in advance.
Looking at the scenario today, in order for someone to be competitive, all organizations need to be present across digital channels as well as devices. However, this doesn’t mean that offline channels should be ignored by us. It should be remembered that the best way to meet the consumer’s demands is by combining offline as well as digital elements.
What will Digital Marketing get you?
When you employ digital marketing initiatives, your organization becomes capable of creating a more cohesive as well as customer-centric customer journey. This will meet your target audience, exactly where they are. Not only this, but it also opens up the door to an ongoing engagement, and the best part is that this happens, even after a purchase. This can majorly help your marketing teams. They will be able to foster brand loyalty as well as improve customer retention much more effectively.
What do you mean by Digital Marketing Platforms?
When it comes to modern business, platforms are referred to as tools that provide multiple business or technology capabilities. We all know that there are tools that address specific functions within one business need. For example, a single tool that helps schedule social media updates alone. Various platforms aim at supporting multiple functions across these kinds of needs. The job of these platforms is to enable a more extensive set of functions with integrations, APIs, as well as partnerships with other applications or data sources.
So, when it comes down to answering the question; What is a digital marketing platform, then you may say that a digital marketing platform is a solution that supports a variety of functions. A digital marketing solution cannot claim that it can support every component of the process of digital marketing. It will rather majorly cover functionalities. These include performance measurement, media buying, as well as optimization, and brand tracking on top of that. It is to be kept in mind that it may not be covering other marketing efforts. These include SEO, social media, etc.
What are some Digital Marketing strategies?
There are many digital marketing strategies out there. Some of the most common ones are email, social media, content marketing, influencer marketing, pay-per-click (PPC), search engine optimization (SEO), mobile as well as affiliate. Some of them have been elaborated below for your understanding:
1. Social Media Marketing Platforms
Consumers today highly rely on social media platforms. These would include Instagram, LinkedIn, Facebook, as well as Snapchat, etc. This makes it highly imperative for the brands to maintain active across accounts.
2. Influencer Marketing
This is another really effective way if you want to harness digital channels for reaching your target audiences. Brands are now partnering with celebrities, websites, or even others that are considered experts in their field, and those who share similar values. A brand can then reach these influencers’ followers with branded content as well as offers. Many have found success with this type of marketing.
3. Email Marketing
Such campaigns allow organizations to stay connected with prospects as well as customers. This happens when they send customized newsletters or offers that are based on past shopping history or brand engagements. When an individual interacts with a few of your branded touchpoints, then this may become the very thing that ultimately brings about a conversion. In studies, it has been found that nearly 60% of consumers’ have an influence of emails over their purchase decisions.
4. Content Marketing
This type of marketing allows your marketing teams to become proactive in answering your users’ questions. The content marketing teams then go on to create content, videos, as well as other assets in order to answer questions. Sometimes it may even be to provide context to the consumers, while they go through the three stages of their buyer’s journey.
In conclusion, there is a lot to know about 360-degree digital marketing. However, the one thing that you should know for sure is that all of us are already a big part of it. Whether you are a customer, or a business, or none of them, you are still deep into the circle of digital marketing. And, if that’s the case, why not embrace it with awareness about the subject?
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