How is Digital Marketing Driving Business Growth in 2020? Why Companies Are Going Digital?

digital marketing

Whenever any small or big business gets established, the first focus of the business owners is to bring customers to the door. For grabbing the attention of customers to their business, they work on traditional forms of marketing including print ads, banners, and flyers etc.

However, with the evolution of technology and its emerging trends in the digital market, the forms of advertising have also been changed. While these traditional marketing strategies let your business flow in a small stream, there is an enhanced way that exists and can expand your business to a broader level. It really doesn’t matter how new your business is, you should not overlook the significance of going digital in the marketplace.

digital marketing company in India

Before you plan to go digital to compete in the modern marketplace, you should be aware of the effectiveness of digital marketing in 2020 for any organization.

According to the HubSpot marketing statistics, only 61% of marketers believe that their marketing strategies are effective. But, still, they are investing a huge amount into digital marketing.

Let’s see how digital marketing drives business growth –

1. Increase Customer’s Attention:

Digital marketing develops a feeling of oneness in a potential client base. It helps you to grab the attention of your loyal customers in different ways. These ways can either be search engines, social media platforms or any paid medium that assists an organization to satiate the customers’ demands by rendering instantaneous response, actions and engagement.

2. Result Oriented Approach:

The result-oriented approach is one of the major aspects of digital marketing that drives business growth. This is the place where a company can keep an eye to measure the efforts and analyze the total outcomes coming from any plan. For this, the best marketing tool is “Google Analytics” which tracks your performance and gives you a clear vision of the results.

3. Global Brand Promotion:

Other than a successful online branding plan, no other method would be the easiest one for making your global presence. Any business with a clear and concise digital marketing strategy can spread its brand name among millions of users worldwide. You will get endless recognition for your products or services in the online market through social media marketing, search engine optimization, and content marketing too.

4. Higher Conversion and Better ROI:

Conversion basically means how many viewers of your business website are turning into potential customers. The success of a website is directly proportional to the conversion rates. A website might attract the attention of 1000s of visitors every day, but what if the conversion rate is very low? It would mean that there is some lack of the right strategy in the digital marketing campaign.

So, while planning any digital marketing plan, remember that the goal of digital marketing is to enhance the return on investment. And, the higher the conversion rate you get for your website, the more return on investment you will have.

5. A Good Way to Convey Existence in the Market:

With the help of digital marketing, you can make people aware of your brand on a global basis. Now, people are using a digital medium such as the Internet to know about any start-up company or its product offerings. This trend is rapidly rising in the market after the use of mobile-based Internet services.

Do you think it’s a good choice for small and big companies to switch from direct to Digital Marketing? Yes, it’s a great choice to move towards digital marketing. Digital marketing is the future of any business. It brings a consistent growth in the market and comes up with several unique functionalities. These functionalities include chatbots use on social media platforms such as FaceBook, programmatic advertising to automate ad buying, artificial intelligence for email personalization, conversational marketing and so on.

This post guides you to gain a competitive edge in the market over your top competitors.

Remember, the change in the way that the consumers are making decisions has made digital marketing is must to run and grow any business. You must consider digital marketing for business growth by knowing the current status of the business and target in the future. For improving the way your business competes in the market, you should approach a distinguished digital marketing company in India.

There are various digital marketing companies in the market that render effective SEO, SMO, PPC, and related services. However, INFOCRATS Web Solutions is the number one digital marketing company in India that offers result-oriented and efficacious digital marketing services as per the current market challenges. Having a proficient team of digital marketers, they make the right digital marketing campaign to intensify real-time interaction with the customers.

For further details, visit If you have any queries, you can call us directly at +91-731-2541056.