2021 cemented a lot of changes in our professional lives. Google meet became our default meeting platform and webinars became regular events. But the most impactful change was how social media marketing has become the go-to window to learn, find new career opportunities, and grow our brands.
In order to survive in a competitive online market, you need to follow new trends in your industry. In fact, 72% of companies started using social media data to make informed business decisions. So, how can you rise up from your competitors and ensure your brand is doing everything it can to succeed? By leveraging the power of social media of course! Below we have shared why social media is important for your business!
Social media can sometimes seem like it’s all fun and games and visited mostly by youngsters. Is it just a way of distraction for entrepreneurs or business professionals trying to build their brand visibility and increase their sales? As it turns out, this is not the case at all. Social media advertising plays a critical part in your overall digital marketing strategy- as long as you use it rightly into your plan. Social media has become one of the important aspects of online marketing and it provides incredible benefits that help reach millions of people worldwide. And if you are not investing in this profitable digital marketing strategy, we guarantee, you’re missing out on an incredible marketing opportunity.
Improves Brand Awareness
Social media is one of the effective digital marketing platforms that can be used for free to increase your brand or business presence. To get started, create social media pages for your company and start networking with others. By applying a social media strategy, it will help you significantly increase your business recognition. Over 91 percent of marketers reported that their social media initiatives considerably boosted their brand visibility and heightened user experience by spending only a few hours each week. Having a social media presence for your brand can undoubtedly benefit your business, and with regular use, it may quickly generate a large following for your company.
Creating meaningful conversations and engagement within your target industry by posting the latest news, data, videos, and interesting trends. Customers are more likely to make purchases from your online store or use your services if you are easily accessible and reachable. Social media is not only the most effective way to sell your products or services, but it also allows you to obtain personal information about consumers with tools like email finder, allowing you to contact them directly via other marketing strategies. Not only you will build credibility with potential customers, but these strategies can result in gaining leads as well.
Check out the Social media trends of 2022 here!
Improves Customer Satisfaction
Social media channels like Facebook, Instagram, Linkedin are two-way communication channels that let you speak and listen to your audience for better customer service. You can quickly react to the reviews provided by the customer and can resolve their queries in real-time for improved customer satisfaction. According to studies, customers are more likely to connect with businesses that assist their issues and queries quickly. That is the reason, the role of social media in digital marketing can’t be ignored as it helps respond to customer queries as soon as possible.
Of course, converting an engaged audience into paying customers is the ultimate goal of your online marketing efforts. And you can also hire a social media advertising company to make that happen.
In fact, more and more social media platforms are incorporating marketing and purchasing features for brands to use.
Facebook and Instagram have visually appealing interfaces for advertisers where you can showcase your products/services on the platform and link to your corporate site or eCommerce store. This means making a purchase is nearly seamless for your interested customers.
One of the biggest advantages of social media is that it helps to increase your website traffic. By sharing your content on social media pages, you’re providing users to click through your website and visit it for more information. The more quality content and images you share on your official accounts, the more inbound (direct) traffic you will get while making conversion opportunities.
Collaboration with Potential Business Partners
Social media makes it possible to collaborate with new business partners and industry professionals. Approximately 1.8 billion people use Facebook groups and with 10 million groups on Facebook, chances are that you will meet some business professionals in a few of those. In fact, 72% of B2B Buyers use Linkedin to share important things about their business. By using Linkedin marketing, you can do your research and find those who might want to collaborate.
How Can Social Media Marketing Companies Help?
Today, it is almost impossible for any enterprise or startup to thrive without a social media presence. It is a cost-effective digital marketing method of connecting with customers and creating brand awareness.
Know which platforms to use, what type of content performs best, monitor your channels constantly for comments, engagement, questions, and feedback. There is a lot of work for small businesses to handle alone.
It’s easy enough to set up display ads on your own, but how can you be sure you’re using the right keywords, targeting the right audience, and setting the right daily Facebook ad budget?
That’s where social media marketing companies come into the game. We do market your products and services on different platforms to increase leads and sales of your business. Our social media marketers strategize the best suitable platform for the maximum reach on the basis of your target audience and products & services for social media marketing to accomplish your brand goals.
Infocrats is more than just your social media marketing company. Our services include social media management, social media advertising, email marketing, display ads management, and graphic designing.