Over the last two years, we have seen a tremendous shift in the way brands promote their products or services on social media channels. Most people have a good time of their daily schedule on social media and it has become an integral part of our lives. Some are addicted to it so much that the first thing they do after waking up is to check their Facebook, Instagram’s timeline.
Giving the importance of social media in consumers’ lives, brands and companies are leveraging the power of social media to connect with their target audience.
However, to learn more about what brands can expect in 2022 and beyond, let’s dive into our blog and know a few research-backed trends of social media.
Social Commerce will Continue to Expand
Brands have long sold their items using social media sites such as Instagram, Pinterest, and Facebook. However, by 2022, the option to purchase things directly through social media will be the standard. Gone are the days when it was only utilized by cutting-edge brands. According to eMarketer, the social commerce business is expected to be worth $80 billion by 2025.
Social media marketing platforms are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. In 2022, brands and marketers will continue to use these and integrate social commerce into their sales strategy.
The Hiring of Dedicated Social Media Experts
Social media is an undoubtedly effective business approach.
Also, social media isn’t just for raising brand recognition. It’s also a powerful revenue-generating tool. According to 79 percent of people, user-generated content on social media has a major impact on their shopping decisions.
As a result, in 2022, more organizations will recruit dedicated social media employees rather than assigning social media to a busy marketing team as a side project.
The Creator Economy Will Boom
We estimate that the creative economy is now valued moreover $100 billion, and it’s only getting started.
Many platforms, including TikTok, Instagram, Pinterest, and even LinkedIn, have begun to actively invest in creative marketplaces and tools.
These tools aid creators in connecting with their audiences and collaborating with brands. Thousands of creators have achieved massive development in just a year or two because they simply found and kept to their niche.
Short Videos Will Continue to Dominate
Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. If you’re not already using videos in your content strategy, now is the time to start. Videos will soon dominate social media, and anyone who fails to recognize this will have a difficult time surviving.
The Rise of Live Streaming for Customer Engagement
When we talk about the evolution of content on the Internet it was just started with text , then graphics, then video, and now live streaming on social media. People want raw, unedited information that is authentic, especially in this time and everyone posing for the ideal selfie! That’s what gets seen and gains traction in the algorithm. Live streaming is actually preferred by social media networks over static photos and video. Many brands have already had significant success with live streaming. You can host live events, show off new trends and collections, or simply respond to audience inquiries.
Augmented Reality Will Become a Necessity
The usage of technologies such as augmented reality (AR) and virtual reality (VR) will increase on social media. Users will seek better and more engaging experiences as these platforms evolve, and these technologies can make it happen.
While VR adoption in social media marketing is still in its early stage, AR technology is far more advanced. Augmented reality filters are currently available on a number of popular social media platforms, including Snapchat and Instagram. These were created to improve the visual material provided on social media and have become extremely popular.
The above given social media trends that arose during the COVID-19 pandemic won’t go away once restrictions lift. They will work as an effective strategy for brands and continue to rely on in the new normal.
As your social media advertising company our marketers leverage social media data to dissect your consumer’s demographics identify their preferences and pain points and plan a social media advertising strategy that boosts your goal completions with targeted campaigns.