Search engine marketing (SEM) is a field that is constantly evolving. Google’s algorithm to rank local search results may vary, depending on the kinds of signals, making it slightly difficult to understand for online marketers where your efforts should be dedicated. It is important to understand the key SEO factors for a better ranking in 2022.
Businesses who are opting for SEO services know how vital it is to boost brand presence, the ranking factor is tagging along with it. However, in this competitive world, businesses are striving harder to ensure their website ranks as high as possible on search result pages (SERPs) and Google uses over 200+ ranking factors that you must take care of while planning an SEO strategy.
1. High-quality content
Content is essential for SEO ranking as this is what attracts search engines to index your web pages correctly and helps rank your website better in search engines.
Google analyzes the quality of content by reviewing the content and structure of a page- taking into important factors such as incoming and external links, keyword relevance, density, and usability.
High-quality content that is well-structured, engaging, and provides value and relevant information to its readers has more chances of ranking.
Remember, quality beats quantity every time, so ask your digital marketing company to focus on value, not word count.
- Site and Page Speed
Popular search engines like Google, Yahoo, and Bing work hard for improving user experience. Therefore, the loading speed of a website is a significant SEO ranking factor that should be considered by businesses.
Unfortunately, a poor website loading speed is a major issue that a fast 4G or 5G Internet connection cannot resolve. Websites have to be optimized according to the latest standards to get loaded fast.
Google prefers to rank websites that load the content instantly more highly. According to Unbounce reports, the speed of the website has a significant impact on a site’s ranking and user experience. For instance, roughly 64% of people state that the loading time affects their decisions to make an online purchase.
- Technical Health & On-Page SEO
On-page SEO is a type of technical SEO that focuses on fixing things like missing metadata, broken internal links, and HTML source code for overall website health, as well as optimizing written content.
It is critical to maintain a healthy website that stabilizes search rankings and serves as a foundation for further optimization.
On-page SEO organizes webpage content so that crawlers can index the information they’re looking at and, as a result, rank the page higher.
- Rank Brain
RankBrain is another major Google ranking indicator, with the goal of providing the most relevant and useful results by better understanding the human intent behind a search query. RankBrain uses machine learning to comprehend complex searches and their relevance to certain topics, while also considering how the user interacts with the specific set of search results. As a result, search results that have a higher user success rate are rewarded with better rankings. Read about the Rankbrain Algorithm guide here!
- Domain Authority
The domain authority of your website is the next Google ranking factor you should work on. It’s a search engine ranking metric that demonstrates your site’s expertise on a specific issue and its potential to rank on search engines.
Moz creates domain authority and assigns a score between 1 and 100. The higher your domain authority, the more likely you are to rank on Google.
You can now increase the authority of your website through a variety of methods. Obtaining high-quality backlinks is a good place to start. However, having a large number of backlinks does not always imply higher ranks.
This is where you’ll need to generate fantastic industry-specific content.
According to Statista, mobile devices account for the majority of Internet traffic. As a result, when ranking websites, Google and other search engines consider the needs of mobile users. They measure the time it takes for a page to load on a mobile device. They also look and see if websites are suited for consumers who access content via smartphones and tablets. To be well-ranked, websites should have responsive layouts. In a nutshell, a mobile-friendly layout arranges all of the elements in a specific order based on the size of the screen.
To learn more about the benefits of having a mobile-friendly website visit here!
- Featured Snippets
It’s a never-ending battle to reach the top of Google’s organic search results.
However, just because it’s difficult doesn’t mean you can’t succeed. Even if you aren’t in the first place, you can still outrank it.
But how do you do it? Is it even possible to do so?
Yes, you can do that if you claim a featured snippet.
Featured snippets are the short excerpts that show at the top of Google search results. They’re placed in what’s called position zero, which means they’re high above everything else, making them easy to notice and click on. Currently, featured snippets account for 8% of all clicks associated with a search query.
SEO has a big impact on online or local businesses. It’s good to make a website well-optimized to hit the top position in SERP.
Recognizing and analyzing the different elements with the help of the top SEO company in India can bring a significant impact on your local SEO rankings.Because it is the first step towards walking the long road ahead. Since the competition is rising, it is vital to keep the focus on major SEO ranking factors, especially for service-style businesses or small brands.
These Google ranking factors can make or break your digital marketing strategy so keep your eye out for updates and you will have a good chance of succeeding.
How Can We Help?
At INFOCRATS, we plan and implement result-driven digital marketing strategies to bring traffic to your website. We are specialized in SEO tools and techniques and through these tools, we help businesses in boosting their ranking on search engines. The more your brand becomes visible on search engines, the more likely you will see an increase in your sales.
Feel free to get an SEO consultation from our experts by dropping an email at firstname.lastname@example.org